Does your business need to see growth and increased revenues? Of course it does. But for many, the lure of seeing 50-60% increases within 3-4 years is too great and they head down this road without really knowing the marketplace.
If executed properly, many businesses have successfully increased their revenues because the potential for growth is high and the vision is simple. Conversely, the landscape is littered with the carnage of otherwise great companies who’ve made international business mistakes.
Some of the reasons to expand globally are:
1) faster growth, 2) access to cheaper materials and labor, 3) a broader ...