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Entradas en categoria: INDUSTRY TRENDS

Top Digital Media Trends of 2016

Last update on Oct. 13, 2016.

Top Digital Media Trends of 2016

Almost everyone in the world is connected to the Internet and so many use it for entertainment, research and the sharing of ideas and experiences.  Many companies use this trend to help accelerate their marketing, branding and revenue strategies but need to see various types of returns on their investments in order to invigorate their business models.

Over the last several years, many of these Publishers have implemented programmatic advertising – the automatic buying and selling of ad impressions – in order to boost revenue. This digital shift has led to an increase in ad inventory, while also invited ...

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Top Mobile Trends of 2016

Last update on Oct. 13, 2016.

Top Mobile Trends of 2016

Today, nearly half of the world is connected to the Internet, enabling us to talk, share photos, and conduct business anywhere around the globe. As a result, we have seen more technological advancements in the past decade than we’ve witnessed in the past 10,000 years.  And in the next five years, we’ll see even more.

Mobile connectivity is a large part of the reason for of this advancement.   While we have seen incredible growth in what the Internet can provide, Mobile devices, such as phones, tablets, cameras, media devices and more, all have exploded into our daily lives ...

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Emerging Trends to Optimize your Enterprise (Part 1 of 5)

Last update on Oct. 13, 2016.

Emerging Trends to Optimize your Enterprise (Part 1 of 5)

As an executive, you are constantly trying to optimize your enterprise and maximize the positivity with both your customers and your employees.  Staying innovative in your approach to operating your enterprise is critical to accelerating growth and maximizing customer efficiencies.  In part one of a five part series, we will explore certain trends that could change how you do business.

It is imperative that the CEO understands the delicate balance of the employee-customer ecosystem and looks for emerging trends to keep both engaged in your brand, product or service.  Nuanced strategies can affect how you engage with both your customers and ...

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The Delicate Balance of Outsourcing Tasks in the Corporate World

Last update on Oct. 13, 2016.

The Delicate Balance of Outsourcing Tasks in the Corporate World

The drive for greater efficiency through the outsourcing of various different corporate functions will continue to put more work into the hands of professional firms who are happy to receive them.

Instead of maintaining a large internal staff of lawyers, accountants, engineers, and computer specialists, corporations have turned to a new management model where in-house staff merely coordinates the work of a collection of outside vendors.

Although the hourly costs for outside professionals are higher, corporations save money because the outsiders are not needed full-time.  By outsourcing many of these backroom functions, Mangers can properly optimize the disbursement of precious ...

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The Changing Landscape of Customer Relationship Management

Last update on Oct. 13, 2016.

The Changing Landscape of Customer Relationship Management

Technological advancements and changing market dynamics have modified the way businesses operate and compete. The traditional ways of competing on the basis of quality and price are no longer practical. Today, businesses are required to align their offerings around the consumers’ needs and requirements, and this leads to the need for effective utilization of customer data.

For any business that wants to differentiate itself from its competitors, it is important that it offers an extraordinary experience to its customers, and this can only be achieved if the business has an understanding of the customers’ expectations. This is the reason that ...

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Introducing the Renaissance CFO

Last update on April 14, 2016.

Renaissance CFOIn today’s global economy, the role of a CFO has expanded beyond traditional financial activities. The increasingly stringent regulatory requirements, challenging competitive environment, and the need to use financial data, all have caused CFOs to rethink their strategy in order to ad d value to their organizations. This had led to the introduction of a new term which is increasingly making headlines in the financial circles – Renaissance CFOs.

The term ‘Renaissance CFO’ is used for individuals who use their wisdom of the past, embrace the most recent technologies, and capitalize on their innovative skills to put their firms on ...

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Why and How to Engage the Aging Consumer – Lesson for the Luxury Brands

Last update on April 14, 2016.

Aging consumerThe human population is aging at a tremendous pace. The fastest-growing consumer group today is people over the age of 60, and it is estimated that they will surpass the number of individuals who are younger than 15. The demographic upheaval calls for bold strategic initiatives.

The Aging Consumer – A Blessing in Disguise for Luxury Brands

Human longevity has increased across the globe. This presents luxury brands with an opportunity to provide these people, who are likely to have a greater purchasing power, with appropriate goods and services that satisfy their needs and expectations. There are a number of reasons ...

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Data-Driven Marketing – A Roadmap to Better Understanding Your Customers

Last update on April 14, 2016.

Data-Driven MarketingData is changing the very essence of marketing. Once considered to be a tool for the IT and finance industries only, data has revolutionized the way marketers identify their audiences and interact with them. A growing number of marketers are collecting and analyzing data to create a marketing strategy that can help them compete and survive in today’s hyper-competitive market space.

In this article, we are sharing the findings of a survey which collected the responses of 162 senior executives from various industries, including: banking, energy, advertising, consumer packaged goods, automotive, technology, retail, and many others.  The survey collected ...

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To Manufacture or To Sell – Which Industry is Sweeter?

Last update on April 14, 2016.

Chocolate IndustryThe outlook for the chocolate industry is brighter than it has been ever before. IBISWorld predicts that the chocolate manufacturing and chocolate retail industry will enjoy annual growth rates of 2.2% and 2.8% respectively through the year 2020. This favorable market forecast has encouraged many investors and companies to jump into this chocolate world that offers them unlimited growth opportunities.

In this article, we are comparing the benefits of each of the industry and introducing you to different ways that you can enter the industry to seize the unexplored opportunities.

Increased Consumer Spending on Chocolates

While per capita ...

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The Incline and Decline of Two Holiday-Driven Industries

Last update on April 14, 2016.

Holiday-Driven IndustriesTechnological evolution has left significant impact on how businesses function today. New technologies have created new markets and have diminished others. One such industry which has been impacted greatly by technology is the Greeting Cards industry. This industry has been in the decline phase for several years now, and is expected to drop down to 21 billion USD by the end of 2020. Various factors have contributed to the decline of the greeting cards industry, including increasing demand for digital greeting cards, emergence of social media, and increasing postage rates.

While greeting cards industry is in the decline phase of ...

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