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Archives January 2016

7 Ways Having an Agile Company Pays Off

Last update on April 14, 2016.

Agile processSucceeding in today’s dynamic marketplace requires an in-depth and timely understanding of customers’ preferences. Your business’ ability to resonate with the customers and retain them depends on its ability to adapt to the changing circumstances, and this can only be achieved by a company that works on agile manifesto.

Understanding and implementing these 7 factors can be a complete game-changer for your organization:

1. Identify business opportunities

The foremost purpose of an agile operating model is to identify changing customers’ preferences at the right time and align processes and products to meet their requirements. Agile companies are able to ...

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Why and How to Engage the Aging Consumer – Lesson for the Luxury Brands

Last update on April 14, 2016.

Aging consumerThe human population is aging at a tremendous pace. The fastest-growing consumer group today is people over the age of 60, and it is estimated that they will surpass the number of individuals who are younger than 15. The demographic upheaval calls for bold strategic initiatives.

The Aging Consumer – A Blessing in Disguise for Luxury Brands

Human longevity has increased across the globe. This presents luxury brands with an opportunity to provide these people, who are likely to have a greater purchasing power, with appropriate goods and services that satisfy their needs and expectations. There are a number of reasons ...

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Hispanic Consumers – The What, Why, and How

Last update on April 14, 2016.

Hispanic customerForward-thinking marketers stay aware of the demographics and cultural trends and develop a marketing strategy that helps them leverage the market segments with the most potential. If you’re in the process of developing a marketing plan for one of your products or services, or if you want to give your sales and revenue graphs a boost, you should consider winning your Hispanic market segment.

This article summarizes the what, why, and how of influencing the purchasing behavior of Hispanic consumers. Successfully marketing to this segment that can definitely boost your bottom line.

Capturing the Hispanic Market – What Is It ...

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klerigi Gets Featured In Chicago Tribune’s Article For Its Search in the Second City's Pool Of Tech Talent

Last update on Oct. 13, 2016.

klerigi Gets Featured In Chicago Tribune’s Article For Its Search in the Second City's Pool Of Tech Talent

As a member of the Chicagoland Chamber of Commerce, klerigi participated in the Chamber’s Small Business Survey Outlook for 2016. As a result, our business development lead, Adriana C. Bohorquez, was interviewed by Ally Marotti, Innovation & Technology reporter for the Chicago Tribune’s Blue Sky Innovation division, to discuss our firm’s contribution to the Survey.

As stated in the article, “one in 4 Chicago small businesses say they need help finding skilled workers. Klerigi, a technology management consulting firm moved its headquarters from New York to Chicago to pluck from the second city's pool of tech talent.”

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The Business Case For Effective Leadership & EI – How Emotional Intelligence Improves Leadership’s Effectiveness

Last update on April 14, 2016.

LeadershipInterest in Emotional Intelligence, commonly referred to as EI or Emotional Quotient (EQ), has bloomed over the last few years. There is growing evidence that EI plays a key role in the job performance and workplace success of an individual. A recent study shows that EI is associated with certain leadership behaviors that make leadership effective or ineffective[1].

This article provides you an overview of how EI is linked to certain leadership skills and some statistics to prove that emotionally intelligent leaders are more effective and productive.

Does Leadership Need Emotional Intelligence?

In order to be an effective leader ...

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Data-Driven Marketing – A Roadmap to Better Understanding Your Customers

Last update on April 14, 2016.

Data-Driven MarketingData is changing the very essence of marketing. Once considered to be a tool for the IT and finance industries only, data has revolutionized the way marketers identify their audiences and interact with them. A growing number of marketers are collecting and analyzing data to create a marketing strategy that can help them compete and survive in today’s hyper-competitive market space.

In this article, we are sharing the findings of a survey which collected the responses of 162 senior executives from various industries, including: banking, energy, advertising, consumer packaged goods, automotive, technology, retail, and many others.  The survey collected ...

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The Call For Pricing Collaboration – How CPG Manufacturers & Retailers Can Drive Revenue by Strategically Pricing Their Goods

Last update on April 14, 2016.

Woman shoppingThe Consumer Packaged Goods (CPG) industry has undergone significant changes in the past two decades. With market giants such as Wal-Mart and P&G ruling the industry, retailers and manufacturers are trying to find new ways to maintain and grow their market share. This requires them to shift from an individualistic ‘Me’ approach to a more collaborative ‘We’ approach.

A growing number of CPG manufacturers and retailers are working together in order to improve their efficiency and revenue. Supply chain, product promotion and pricing, and visual merchandising are the three major areas of manufacturer-retailer collaboration. Of all the three areas, pricing ...

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