In this era of big data, online retailers have state-of-the-art data collection processes of their online customers. There is no shortage of data a company can purchase to figure out what makes their online consumers tick. However, online retailers are struggling to use that data to improve the consumer experience and increase profits in their online sector.
What Do the Experts Say?
Although the problem is widespread, this issue is both measurable and solvable. Among the several causes of unproductive data analyses are:
- Obsessing over low-impact metrics such as product affinities, but ignoring high-impact metrics such as need-states or emotional ...