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Archives September 2015

Divestitures: Investing for Success

Last update on April 14, 2016.

investing smartWe have all grown attached to certain assets in the past. Even when all market indicators are against keeping the asset, we hold onto it, waiting for their values to rise while they keep on disappointing us. Companies that focus on acquisition and acquisition alone also suffer from assets that lose value and start affecting the bottom-line. Companies that acquire and divest create as higher shareholder returns by as much as 1.5 to 4.7 percentage points as compared to companies that focus on acquisitions.

That being said, divestiture alone isn’t going to create value for you, you ...

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Creating a Successful B2B eCommerce Plan

Last update on April 14, 2016.

building a b2b ecommerce planB2B (business to business) commerce has been changing and developing at a considerable speed. Previously, most B2B companies simply depended on the use of offline resources. These resources helped in driving the sales efforts while also influencing buyer behavior. However, these days, B2B customers are a lot savvier than they used to be. Customers use several digital channels for researching and purchasing. And this trend only seems to be accelerating as the demographics of the buyer shift in the millennial digital natives’ favor.

Needless to say, business buyers are more informed, connected, and in control these days about the whole ...

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Customer Data to Skyrocket Your Bottom Line

Last update on April 14, 2016.

Online Shopper DataIn this era of big data, online retailers have state-of-the-art data collection processes of their online customers. There is no shortage of data a company can purchase to figure out what makes their online consumers tick. However, online retailers are struggling to use that data to improve the consumer experience and increase profits in their online sector.

What Do the Experts Say?

Although the problem is widespread, this issue is both measurable and solvable. Among the several causes of unproductive data analyses are:

  • Obsessing over low-impact metrics such as product affinities, but ignoring high-impact metrics such as need-states or emotional ...

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Silicon Valley Economists Claim the Productivity Formula is Obsolete

Last update on April 14, 2016.

Productivity Productivity plummeted in the first quarter of 2015. The general fear among economists is that as the productivity stats fall, labor costs for major corporations will increase while profits decrease. This could start a chain reaction and ravage the already-suffering U.S. economy.

However, the technology economists from Silicon Valley, including Google Inc. chief economist Hal Varian, claim the productivity formula is obsolete. According to them, there are several reasons for this:

Lack of Measurement

Most new technologies, such as software apps and gadgets, are free or nearly free. Many of these apps increase productivity for their users in several ...

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Strategy and Metrics: The Keys to Profitable Outcomes

Last update on April 14, 2016.

MergersA merger is two relatively equal corporations combining to create a single entity and better serve the market. The two companies typically work together as equals, and each has a say in crucial decisions. An acquisition is similar to a merger but involves a large corporation taking over, or acquiring, a smaller corporation. The larger corporation takes over as the sole decision-maker and often cut costs immediately by keeping only the top talent from the previous corporation.

Mergers and Acquisitions: Far from a Sure Thing

Even though mergers and acquisitions (MA) are legitimate ways to grow a corporation, it does ...

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