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Archives August 2015

International Marketing and the Importance of Translating Culturally

Last update on April 14, 2016.

Translating InternationallyWe recently had the pleasure of interviewing one of our clients, translations expert Marcela Arbelaez, on international marketing and the importance of translating culturally. Marcela is the Managing Director of Lingua Franca Translations, established in 2007 with the goal to supply not only translation and interpretation services but also to help companies reach the changing markets and the growing need of reaching diverse audiences locally, nationally and internationally.

Q&A

1. What is the difference between standard translations and translating culturally? There is no such thing as a standard translation. All translations are custom made projects. What I can tell you ...

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Making Better Decisions: Take Your Business Acumen to the Next Level

Last update on April 14, 2016.

business decisionsIn a recent article “Make Better Decisions: Concrete Skills That Work,” Kathy Pearson PhD, a Wharton Senior Fellow at the Leonard Davis Institute of Health Economics, discussed her new seminar for business executives. The seminar, Strategic Decision-Making Mindset, is all about helping today’s executives, and their companies, make better business decisions.

One of the biggest hurdles in the decision-making process is the very nature of how today’s executives do business. The rising number of stakeholders involved with business decisions adds uncertainty and ambiguity into the decision-making process. When there is uncertainty, too many executives delay this process in ...

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Disrupting Business-Model Innovation

Last update on April 14, 2016.

Idea and innovation conceptIt goes without saying that business models have become less durable as compared to what they used to be. However, what’s less familiar is the process of business-model innovation.

Reframing Beliefs Every industry is built around long-standing, often implicit, beliefs about how to make money. These governing beliefs are exactly what we need to target.

Where to Reframe Executives can begin by systematically examining each core element of their business model. Within each of these elements, various business-model innovations are possible.

The four core areas where improvements can be made are as follows:

Customer Relationships: Loyalty to Empowerment Businesses ...

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Inbound vs. Content Marketing

Last update on April 14, 2016.

coined the termThe term “inbound marketing” is a buzzword used by marketing professionals. Hubspot co-founder Brian Halligan coined the term “inbound marketing” in 2005. The term “content marketing” might sound new and modern, but the work involved is nothing new. There are debates over this issue all over the web. Why? If these two terms supposedly represent two different things, why is there so much gray area and conjecture? Let’s explore the issue a bit more in-depth.

What is Inbound Marketing?

Inbound marketing is an all-inclusive marketing philosophy that businesses use to help prospective customers find them, become a lead and ...

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Learn Customer Engagement from the Best

Last update on April 14, 2016.

Customer EngagementForbes magazine recently conducted a study of six successful companies on how technology has redefined customer engagement. The resulting information shows just how effective a solid customer engagement philosophy can be when done correctly. All agree that having such a strategy is paramount to secure future gains. All of them developed their own successful customer engagement strategy, and gave some excellent tips to those looking to do the same for their business.

Société de Transport de Montréal (STM): Adding Flare to Everyday Commuting Using public transportation can be hectic and intolerable sometimes. STM knows this, and made several innovative decisions ...

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Keep Your Eye on the Strategy

Last update on April 14, 2016.

StrategyMany companies create a strategy but either don’t follow it or let it fade away. According to the Harvard Business Review, a sound strategy is undermined by a misguided view of competition, by organizational failures, and, especially, by the desire to grow. Managers are watching the competition closely and ignoring the necessity of making trade-offs in a business. Copying everything that the competition does is definitely not a strategy, or a smart move to make. The pressure of meeting key performance indicators and ever evolving technology is putting pressure on managers, which is making them ignore the strategy they ...

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Attracting and Keeping Your Customers

Last update on April 14, 2016.

Keeping CustomersCustomer experience is becoming more important in today’s business world. Consumers would rather have a good experience and pay more for that experience, than pay less for a product of the same caliber without the experience. It is 6 to 7 times more expensive to get a new customer than to keep an existing customer. Many companies understand this and work hard to keep their customers, but others fail to absolutely delight their customers. 312 senior executives of companies in the United States were surveyed for this report and even with the statistic above, half of them are still ...

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Competitive Advantage: It’s All About the Activities

Last update on April 14, 2016.

Competitive AdvantageThe positioning of a company determines how activities will relate to each other. Strategy is all about combining activities. Southwest Airline's positioning is high-convenience and low-cost. They achieve this by paying gate and ground crews well, not offering meals, seat assignments, or interline baggage transfer. Due to not having to perform these activities, Southwest is able to turn around their aircrafts faster and transport more passengers from point A to point B. The way that these activities fit together, is where Southwest’s competitive advantage comes from.

There are three types of “fit” that apply to strategy:

1. Simple ...

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Business Coach or Consultant? That is the Question.

Last update on April 14, 2016.

Business coach vs consultantOftentimes small businesses are approached by either a business coach or a business consultant. It’s important to know the different between the two before seeking help.

Business Coach: A person who helps the business owner by supporting, motivating, encouraging and inspiring them. This person usually becomes part of the business’ team and just makes sure the owner stays on track to running a successful business. A big part of their job has to do with the owner’s personal life as well. Figuring out what is working both personally and in business, and staying on that track.

Business Consultant ...

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