Identifying how your customers prefer to shop can sometimes feel like a guessing game. How often do they shop online? What devices do they use to browse and make a purchase? It’s time to stop playing games and get some real answers.
In “Consumers tell all,” Bronto went straight to the source, asking shoppers to divulge how they shop, what annoys them, and what makes them want to buy.
The first of this three-part, “Consumers tell all: online shopping frequency”, focuses on online shopping frequency and reveals:
- 60% of consumers shop online at least once per month
- 24% (nearly 1 in 4) shop at least once per week
- 30% of males shop online once per week compared to only 18% of females
- 76% of 18-49 year olds shop online at least once per week
Download Bronto’s newest white paper to learn even more about how often your customers shop online and what devices they use to interact with their favourite brands.
This paper was brought to you by MarketingWeek.com.