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Archives July 2015

What is Growth Hacking?

Last update on April 14, 2016.

The term growth hacking is becoming quite popular. In order to understand what Growth Hacking is, we must first understand how it came about. Seth Ellis, a well-known entrepreneur, angel investor and startup advisor, first coined the term in 2010. He was known for coming into a technology startup, helping it grow fast, and then moving onto the next one. He received equity and payment for his services. When it came time to find a replacement for himself in each company, he had a very hard time finding someone who would fit. This is because he was asking for a ...

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The Art and Science of Effective Subject Lines

Last update on April 14, 2016.

Data solutions provider Return Path’s new research study on email marketing subject lines contradicts several widely held beliefs about consumer preferences and behaviour.

This report is essential reading for marketing professionals who want to maximise the effectiveness of their email programmes.

View this paper here: The Art and Science of Effective Subject Lines

This paper was brought to you by MarketingWeek.com.

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Consumers Tell All – Online Shopping Frequency

Last update on April 14, 2016.

Identifying how your customers prefer to shop can sometimes feel like a guessing game. How often do they shop online? What devices do they use to browse and make a purchase? It’s time to stop playing games and get some real answers.

In “Consumers tell all,” Bronto went straight to the source, asking shoppers to divulge how they shop, what annoys them, and what makes them want to buy.

The first of this three-part, “Consumers tell all: online shopping frequency”, focuses on online shopping frequency and reveals:

  •  60% of consumers shop online at least once per month
  •  24% (nearly ...

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The Value of A Digital Ad

Last update on April 14, 2016.

How can delivery and brand/sales drive advertising ROI? The rapid evolution of digital advertising in the last decade has presented increasing complexity in measuring its impact.

In order for marketers and publishers to determine the true value of their digital advertising, it is critical to reduce complexity, streamline processes and provide insights.

This report discusses the key challenges preventing digital advertising from realising its full potential and how these challenges are being addressed.

View this paper here: The Value of A Digital Ad

This paper was brought to you by MarketingWeek.com.

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Retargeting, Performance, and the Rise of the Programmatic Marketer

Last update on April 14, 2016.

European marketers are becoming more like analysts – using technology to understand and react to always-on consumers in real time.

Retargeting has been a breakout tactic since marketing made the shift from traditional trial and error programs to real-time programmatic campaigns. Marketers have measured and seen impressive response rates to their retargeting campaigns and continue to pour investment into the technology.

Retargeting may have started as a bottom-of-the-funnel solution, but what else can it do? Is it just a conversion tactic, or does it have staying power and growth potential? What drives marketers to invest time and resources in retargeting?

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Predictions 2015: Most Brands Will Underinvest in Mobile

Last update on April 14, 2016.

In 2015, marketing leaders who have embraced the mobile mind shift will accelerate spending to create an insurmountable gap between themselves — the industry leaders — and the laggards who view mobile as just another channel. Mobile-shifted marketers will transform their brands’ customer experiences and drive business outcomes by taking a sophisticated approach that focuses on how to activate mobile experiences.

This sixth annual mobile predictions report highlights new mobile trends for 2015.

View this paper here: Predictions 2015: Most Brands Will Underinvest in Mobile

 This paper was brought to you by MarketingWeek.com.

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Five Steps to Smarter PR Campaigns

Last update on April 14, 2016.

PR is more powerful when you use data, but identifying what you need and sourcing data can be a challenge. This white paper takes a look at how PR technology solutions can be used to create smarter, data-driven campaigns using a five-point checklist.

  1. Monitor intelligently
  2. Craft a thoughtful PR strategy
  3. Plan media relations tactics
  4. Engage meaningfully
  5. Measure what matters

Discover how you can turn your PR campaigns from average to excellent.

View this paper here: Five Steps to Smarter PR Campaigns

This paper was brought to you by MarketingWeek.com.

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Technology and Marketing: A Perfect Marriage

Last update on April 14, 2016.

Garry Lee, CEO at RedEye, explores how technology and marketing will work together and complement each other in the future. Are our marketing teams and leaders ready to embrace the rapidly changing technology to create a genuinely profitable union?

Garry’s expert perspective in this white paper will help you to realise the benefits and avoid the pitfalls to create the perfect marriage of marketing and technology.

View this paper here: Technology and Marketing - A Perfect Marriage

This paper was brought to you by MarketingWeek.com.

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The Seven Predictions of Media-Savvy Consumers

Last update on April 14, 2016.

There can be no doubt that the media landscape is changing. Consumers’ demands shape the type of content produced, where and how it can be consumed and how it is funded. Note that it is funded, not necessarily paid-for because today’s consumer is also determining how much content is worth and whether or not they will pay for it – even if it is not intended to be free. Today’s media streams are chock full of pirates.

In this paper, we identify the changes that will be wrought on the media industry in the coming years, as predicted by ...

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Building Trust with Big Data

Last update on April 14, 2016.

Big DataIn this ever evolving technology-driven world, customers now more than ever want to have exceptional experiences with the companies they choose to open their wallets to. The great companies are able to know what customers want even before the customer figures it out. How do companies do this?

According to the Global Vice President of Marketing of a major hotel chain “Big data helps us build trust because it allows us to offer more personalized experiences that are increasingly more relevant to each guest – experiences that show we are listening to them.” Trust is a key word in this quote ...

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