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Archives October 2014

Shark Tank & The Small Business Expo are coming to Miami!

Last update on April 14, 2016.

Does your company have a unique product and/or service that could help a small business? Exhibit your company at the largest and the only national business to business trade show and conference for small business owners where Expo attendees shop for products & services from vendors like you. Small Business Expo is the biggest B2B (Business to Businnes) national event. This event attracts over 6,000 small business owners, entrepreneurs and start-ups, It offers conferences and networking events for small business owners. As visitors you have the opportunity to walk and get together in a large room filled with ...

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Green marketing service

Last update on April 14, 2016.

The current conditions of the planet require changes in all our practices. In many areas has been advocated by a sustainable development which respects nature and forget any practice that promotes the waste of our natural resources. Because of this, today the marketing is facing a new kind of consumer, a consumer much more sensitive to environmental deterioration and that takes this concern to their decisions of purchase and even eating habits. We are facing the green consumer. This way, marketing has found a way to join this Green trend with the creation of the green marketing, or “ecological marketing ...

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Marketing: Client vs consumer

Last update on April 14, 2016.

Client and Consumer: They are the main characters and the most important factor when it comes to whether a company fails or succeeds. The difference between them is a topic related to the type of distribution a company uses to sell their product, benefits or service. The companies that sell a service generally negotiate directly with the consumers, hence making them their clients.
  • The client is the one who obtains a product or service which is related to the brand.
That is to say, every marketing action is aimed to the client to make them a loyal client, either by ...

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Productos más solicitados en Estados Unidos

Last update on April 14, 2016.

En internet se puede vender de todo y el comercio electrónico es unas de las categorías que sigue teniendo más importancia en la compra y venta de cualquier producto o servicio en los Estados Unidos. ¿Por qué? Efectivamente, los consumidores eligen comprar por internet en vez de una tienda offline por la comodidad, evitan ir hasta la tienda física; los precios suelen ser  más bajos que una tienda física y pueden encontrarse ofertas en precios que en las tiendas offline no hay. Sin embargo, tener un negocio en línea puede ser difícil si no se está seguro de qué productos ...

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E-commerce y DropShipping. Todo lo que necesitas saber

Last update on April 14, 2016.

Eres emprendedor o empresario y quieres ampliar tu plataforma de ventas, pues, presta mucha atención y sigue nuestros consejos:

E-commerce o comercio electrónico, es conocido como la compra y venta de productos y servicios a través de medios electrónicos, tales como Internet y otras redes informáticas o sociales. También se incluye dentro del E-commerce el marketing y el suministro de información de productos o servicios utilizando siempre las tecnologías de la información y la comunicación (TIC).

La ventaja del comercio electrónico radica en que gracias a su moderna metodología da respuesta inmediata a varias necesidades de empresas y consumidores, del ...

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Importance of innovation

Last update on April 14, 2016.

Innovation is directly linked to creativity giving life to big ideas, however, that's not the only element in the whole process. There are many highly creative people, but at the same time they are not so much innovative. Remember that creativity that not detonates the value is not innovation. We must understand that we are although very creative in the same way we are a little closed in our processes of creation and communication. The responsibility of take decisions still remains in the people who are in the highest levels of organizations in most cases.

The first step is ...

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Estrategias de marketing en redes sociales

Last update on April 14, 2016.

La estrategia de contenidos en redes sociales se ha convertido en algo imprescindible de cualquier empresa principalmente para atraer a los clientes y que pasen de un ‘Me Gusta’ a un ‘Lo Compro’. Pero no sólo se trata de tener presencia en las redes, sino de contar con una buena estrategia social para utilizar estos medios a tu favor.

Si queremos que nuestra estrategia de contenidos en redes sociales tenga éxito siempre, debemos analizar qué es lo que hacen nuestros competidores directos, tanto para aprender como para desaprender. Debemos poner atención en varios factores como:

  • Qué tipos de web tienen ...

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Customer service, key point to your company's success

Last update on April 14, 2016.

In small and midsize businesses, one of the key factors that makes the difference between one company and another is customer service, that being, the level of satisfaction achieved by the consumer after making a commercial transaction, purchase or received a given service. This matter is an essential factor in the development of your business because customers, eager to spend their money, will prefer the companies in which they are best served. That is why the businessman also administrator  must give advice to his clients in their purchases, that way granting proper service to the customer according to the company ...

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Importance of managing our online reputation

Last update on April 14, 2016.

Online reputation is built through the various comments and opinions internet users have about our company, products or services. The vast majority of companies do not worry about this until it sets off the alarm, e.g, a bad review that shows up in the first or second page of Google when searching for your brand. Many people wonder if you have to publish the same content in different social networks.  That is not a good idea, since not all the networks are the same, nor the users who use them. The first thing to keep in mind is that ...

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Emigración Legal - Visas Trabajo (para inmigrantes, no inmigrantes e inversionistas)

Last update on April 14, 2016.

El gobierno de los Estados Unidos apuesta por la creación de una visa de arranque para emprendedores. La propuesta permite a emprendedores extranjeros que atraigan financiamiento de inversionistas estadounidenses y que estos a su vez  sirvan de puente para que los emprendedores logren arrancar y hacer crecer sus negocios en los Estados Unidos, así mismo permite quedarse permanentemente si sus compañías crecen aún más, creado empleos para trabajadores estadounidenses, y fortaleciendo su economía. La propuesta autoriza permanentemente oportunidades de visa para programas de inversión regional (inversión colectiva); ofrece incentivos a solicitantes de visa para que inviertan en programas que respalden ...

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